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Privacy Policy
This policy may be updated from time to time without any notice, so please check back periodically.

1. What information does collect?
In registering for the Service, you provide us with a username, a password and an email address. For Gold Members, collects your credit card information in connection with your payment for the Service. If you decide to register for the Service and to complete the user profile questions, and Expanded Profile questionnaire, collects and makes your responses, including any photos or images that you provide available to the public through the UltiMate Network, which consists of participating partner websites, print publications or other media at the discretion of the staff. also collects and stores your Internet Protocol (IP) address.

2. What are "cookies" and how does use them?
In addition to the information described above, also collects information "anonymously" using "cookies." A "cookie" is a small text file that is transferred from a Web site to the hard drive of your computer so that the Web site may track your activities while visiting the Web site allowing the Web site to provide personalized service and features. This unique "cookie" indentifies your browser, but not you to computers whenever you visit the Service. A cookie will not let a Web site know any personally identifiable information about you, such as your real name and address. does not collect personally identifiable information about any one person using cookies. Because cookies are only text files, they cannot run on your computer, search your computer for other information, or transmit any information to anyone. The third-party advertising displayed on may also issue cookies when serving their advertisements.

The use of cookies is now an industry standard, and you will find them used on most major Web sites. Most browsers are initially set up to accept cookies. If you prefer, you can reset your browser either to notify you when you have received a cookie, or to refuse to accept cookies. You should understand that while does not require you to use cookies, certain areas of the Service will not function properly if you set your browser to not accept cookies. For example, you may have difficulty searching the Service, completing the Service questionnaire, and paying for your Service subscription.

3. What organization is collecting the information?
Information provided by you during your registration for and use of the Service is generally collected and maintained solely by DateHouse UK, Inc. Please see the Section entitled "With whom does DateHouse UK, Inc. share information collected?" for a more complete list of companies that works with to provide you the Service. may run promotions and sweepstakes on the Service. These promotions may be sponsored or co-sponsored by third-parties. Data collected during a promotion is typically shared with the sponsor or co-sponsor. will inform you at the point of collection whether or not we are sharing your personal data as a result of your participation in a promotion or sweepstakes. If you do not want to have share your data, you can choose not to participate in the promotion or sweepstakes.

Be aware that sponsors and other advertisers have links on the Service that take you to other sites that may collect personally identifiable information about you. hopes that all third parties involved adhere to our policies regarding the privacy of our users. However, this Privacy Policy does not cover third party data collection practices, and does not assume any responsibility for any actions of third parties.

4. How does DateHouse UK, Inc. use the information it collects? uses the username and password you provide at registration only to provide and maintain the Service and your access to the Service. Your email address is used to verify your account and to communicate with you regarding the Service and your use of the Service. collects and displays on the Service all of the acceptable information you provide in completing the user profile and Expanded Profile questionnaire, and any photos or images you provide. Your credit card information is used to collect your subscription fee. uses the aggregate user data collected to inform our sponsors as to numbers of people who have certain demographic characteristics and the number of those people who have seen and "clicked" on their advertisement(s). We will also disclose to those third-party sponsors the overall demographics available regarding who saw and "clicked" on their advertisement. No personally identifiable information will be disclosed to these advertisers as part of this process; only information in an aggregate form. In addition, uses the aggregate data to perform statistical analyses of the collective characteristics and behavior of our registered users and visitors and to measure user demographics. may, from time to time, use your information to contact you about changes or enhancements to the Service, and other products and services available on the Network. uses your IP address only in the event of a violation of the Service terms and conditions.

If you enter a sweepstakes or a contest on, we will use the information you provided to contact you in the event you win.

In addition, may be required by law enforcement or judicial authorities to provide information on individual users to the appropriate governmental authorities, and may reveal information on individual users in order to protect such users personal safety or the personal safety of others.

5. With whom does DateHouse UK, Inc. share the information collected?
DateHouse UK, Inc. does not provide any of the information collected to third-party organizations.

6. How can you access, edit or delete your information or remove your account? provides registered users the ability to access and edit the personal information in their user profiles. To access and edit the majority of your personal information, including your Expanded Profile, your email address, password, and any photos or images that you provide, you must click on the "Change My Stuff" link located in the navigation on any page while logged in to DateHouse.

If you would like to close your account, you must click on the "Change My Stuff" link located in the navigation on any page while logged in to Then scroll down towards the bottom of the page and click on the "Cancel My Account" link under the "My Account Options" section. Fill out the information on the Cancel Your Account page and click the "Cancel My Ad" button.

7. What security procedures are in place to protect against the loss, misuse or alteration of your information?'s security procedures are provided in attempt to protect against the loss, misuse and alteration of your user data under our control. Only authorized employees have access to the information your username, password and credit card information, and has strict rules on its employees who have access either to the databases that store user information or to the servers that host our services. While we cannot guarantee that loss, misuse or alteration to data will not occur, we make every effort to prevent such unfortunate occurrences. Your credit card number is encrypted prior to transmission.

You are ultimately responsible for the security of your username and password. Please take care when using and storing them. recommends that you do not divulge your password to anyone. You should log out of your browser at the end of each computer session to ensure that others cannot access your personal information and correspondence, especially if you share a computer with someone else or are using a computer in a public place like an office, library or other publicly accessible computer.

8. What can do to protect yourself on the Internet?

Know the risks.
When you communicate with others online, you should be aware that, when disclosing personal information such as one's actual name, member name, e-mail address, etc., on a Web page, in a newsgroup, chat room or forum, that information may be collected and used by others to send you unsolicited e-mail from other parties, outside Some of the e-mail you receive may be useful to you, but some may not.
Educate yourself.
Search the Web for as much information as you can about how to protect your privacy. Look for a privacy statement in the sites you visit. A good place to start is TRUSTe -- an independent, non-profit privacy initiative dedicated to building users' trust and confidence in the Internet.
If you have any questions about the policies provided on this page or about the site, please feel free to contact us via email at:

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